YouTube Is Taking Over The World

YouTube Is Taking Over The World

One type of video that has become particularly popular on YouTube is the vlog. There is a huge range of "vloggers," from David Dobrik or Emma Chamberlain, who make videos focusing on the humor, to Cole and Sav, who are YouTubers who focus on their child and family life. But, in the end, vloggers are just normal people filming their daily lives, yet millions around the world continue to tune in. YouTubers are the newest craze, and it is going to take over the entertainment industry.

YouTube is taking over the entertainment world
YouTube is starting to change and dominate the entertainment industry. YouTube is on track to be more viewed than shows on TV. Some channels have millions of followers who regularly view their videos. Kids now are watching more YouTube than they are TV. They consider YouTubers like Jake Paul to be the biggest celebrities they are following, rather than actors in the television or film industries. YouTube is easily accessed by anyone and available on so many different platforms, making it available to a far wider audience. Also, there are so many more new videos on YouTube than there are on TV. YouTube is also starting to create series similar to TV shows, accessed exclusively on YouTube. The video platform is far more popular with post-millennials, so, in upcoming years, there could very definitely be a major shift in the entertainment world. In a matter of years, YouTube could very well take the place of TV in terms of media-consumption.

YouTube is the newest platform for advertising

 YouTube is also turning into a money-making industry. Popular YouTubers are making thousands of dollars for each video they post, making money from the number of view on videos, number of subscribers and, most importantly, from advertisements. Brands have shifted some of their marketing strategies; some are starting to pay YouTubers to talk about or endorse products in their videos. Companies realize that kids, teens and young adults are starting to spend more time watching YouTube than TV, so they are starting to funnel their money in that direction.
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