WHAT IS OFF-PAGE SEO?

You’re business has been doing pretty great, thanks in part to the great team you have handling your on-page SEO. But as you look at your page you start to wonder, “Is there something I could be doing off-page? Is there such a thing as off-page SEO?”
If you’ve been wondering about off-page SEO, read on to learn more about how it can boost your Google ranking.
SO, WHAT IS OFF-PAGE SEO?
To put it simply, off-page SEO is search engine optimization that happens off your page. If done right, off-page SEO (also called off-site SEO) can improve your rankings within search engine results pages (SERPs). Off-page SEO can be:
  • Backlinks
  • Social media marketing
  • Guest blogging

Off-page SEO allows you to be in control of your brand.


WHY DOES IT MATTER off-page SEO

We don’t blame you for wondering this. If you’ve got some good SEO going on your own site you might think that’s enough. But the truth is SEO off your page is just as important as on your page. While we don’t know the exact math Google uses, we do know that it loves seeing your business and website name in other places besides your website.

More importantly, taking control of SEO that’s off your site allows you to take control of your brand. Picture this a second: You have a growing real estate company. It’s going so well that your client list is bursting. Then, one day, a client’s dream home got an offer before they had the chance to submit one. It’s no one’s fault; it happens. You remind your client that there are more houses out there and assume everything is fine – until you check Twitter.

Not only is your client upset, but they’re also tweeting about what happened. If the only web presence you have is your website, people might see your customer’s one-sided tweet instead of all the other great things your company has to offer. This is why it’s crucial that you take control of your brand now before someone else does.

Plus, with you at the reigns of your off-page SEO, what people say about your company won’t matter as much because of all the positive content already out there.

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