WHAT IS DIGITAL MARKETING?
Marketing in its simplest form means promoting and selling products or services to your target audience at the right time and place. Today, the fastest way to meet your consumers is through the internet. This is where Digital Marketing comes into play.
Digital Marketing is marketing your products or services with the help of digital media or through electronic devices.
With this form of marketing, you can connect with your customers through social media, emails and search engines.
The number of online transactions is increasing day by day, thereby making offline marketing not as powerful as it used to be.
Although we cannot completely ignore traditional marketing methods in advertising campaigns, it is to be noted that Digital Marketing is now the preferred choice for most businesses and brands.
WHO IS A DIGITAL MARKETER?
A digital marketer is someone who is responsible for driving brand awareness and lead generation by employing various marketing tactics through digital channels.
He/She will have to monitor client behaviour, analyzing data, map the customer journey as well as prepare marketing campaigns on a regular basis.
Digital marketers need to be multi-skilled in the areas of analytic and creative thinking. It is a perfect blend of Left Brain, Right-Brain thinking.
The best digital marketers will draw out a clear plan of how various marketing strategies that will help them to accomplish their business goals. The success of these goals are measured with the help of KPI’s (Key Performance Indicators).
TYPES OF DIGITAL MARKETING ELEMENTS
I. SEARCH ENGINE OPTIMIZATION (SEO)
This is the practice of optimizing your site to rank higher on search engines like Google, Bing, etc. Two aspects that go into SEO are:
The Quality of traffic you’re attracting to your website.
The Quantity of traffic- which means the number of people who visit your website by clicking through the search engine result pages (SERPs).
2. SOCIAL MEDIA MARKETING (SMM)
Social Media marketing is the process of gaining the attention of visitors and creating awareness about your product or service through social media websites.
For Example:
3. CONTENT MARKETING
Content marketing is an inbound marketing approach which focuses on creating high-quality content to attract consumers.
It has become the main focus for many companies because it focuses on the customer first and is not viewed as spammy or invasive as can be the case with many other marketing forms.
Few channels that play a part in this strategy are as follows:
4. SEARCH ENGINE MARKETING (SEM)
This is a type of marketing campaign that is used to direct traffic to websites, in which the advertiser pays the publisher for displaying their ads on the top of search engines and their corresponding network sites.
Usually, the advertiser follows the Pay-Per-Click (PPC) model of marketing, which means that the advertiser only pays when their ad is clicked. Google AdWords is the best example of this form of marketing.
Compared to SEO, PPC is not time-consuming and gives you instant results.
Brands also use social media paid ads on Facebook, promoted tweets on Twitter, LinkedIn Ads, Quora Ads which also follow the PPC model.
5. EMAIL MARKETING
Even with the explosion of so many marketing channels today, email still is said to be the most powerful tool to reach customers.
Through email, companies can track open rates, click rates and have complete control over their target audience. It can be tailored easily based on the customer’s needs and preferences.
The types of email campaigns that can be sent are as follows:
6. ONLINE PR
Online PR is a cost-effective way to market your product. Online Public Relations is all about influencing people and gaining their trust. It is similar to traditional PR but has minute differences as it takes place online.
The channels for Online PR consists of:
Digital Marketing is marketing your products or services with the help of digital media or through electronic devices.
With this form of marketing, you can connect with your customers through social media, emails and search engines.
The number of online transactions is increasing day by day, thereby making offline marketing not as powerful as it used to be.
Although we cannot completely ignore traditional marketing methods in advertising campaigns, it is to be noted that Digital Marketing is now the preferred choice for most businesses and brands.
WHO IS A DIGITAL MARKETER?
A digital marketer is someone who is responsible for driving brand awareness and lead generation by employing various marketing tactics through digital channels.
He/She will have to monitor client behaviour, analyzing data, map the customer journey as well as prepare marketing campaigns on a regular basis.
Digital marketers need to be multi-skilled in the areas of analytic and creative thinking. It is a perfect blend of Left Brain, Right-Brain thinking.
The best digital marketers will draw out a clear plan of how various marketing strategies that will help them to accomplish their business goals. The success of these goals are measured with the help of KPI’s (Key Performance Indicators).
TYPES OF DIGITAL MARKETING ELEMENTS
I. SEARCH ENGINE OPTIMIZATION (SEO)
This is the practice of optimizing your site to rank higher on search engines like Google, Bing, etc. Two aspects that go into SEO are:
The Quality of traffic you’re attracting to your website.
The Quantity of traffic- which means the number of people who visit your website by clicking through the search engine result pages (SERPs).
2. SOCIAL MEDIA MARKETING (SMM)
Social Media marketing is the process of gaining the attention of visitors and creating awareness about your product or service through social media websites.
For Example:
- Snapchat
3. CONTENT MARKETING
Content marketing is an inbound marketing approach which focuses on creating high-quality content to attract consumers.
It has become the main focus for many companies because it focuses on the customer first and is not viewed as spammy or invasive as can be the case with many other marketing forms.
Few channels that play a part in this strategy are as follows:
- Blog-posts
- E-books
- Online brochures.
4. SEARCH ENGINE MARKETING (SEM)
This is a type of marketing campaign that is used to direct traffic to websites, in which the advertiser pays the publisher for displaying their ads on the top of search engines and their corresponding network sites.
Usually, the advertiser follows the Pay-Per-Click (PPC) model of marketing, which means that the advertiser only pays when their ad is clicked. Google AdWords is the best example of this form of marketing.
Compared to SEO, PPC is not time-consuming and gives you instant results.
Brands also use social media paid ads on Facebook, promoted tweets on Twitter, LinkedIn Ads, Quora Ads which also follow the PPC model.
5. EMAIL MARKETING
Even with the explosion of so many marketing channels today, email still is said to be the most powerful tool to reach customers.
Through email, companies can track open rates, click rates and have complete control over their target audience. It can be tailored easily based on the customer’s needs and preferences.
The types of email campaigns that can be sent are as follows:
- Customer welcome emails
- Newsletters
- Promoting discounts, vouchers and events.
6. ONLINE PR
Online PR is a cost-effective way to market your product. Online Public Relations is all about influencing people and gaining their trust. It is similar to traditional PR but has minute differences as it takes place online.
The channels for Online PR consists of:
- Engaging comments on a company’s websites.
- Engaging in reporter outreach.
- Connecting with Bloggers and Social Media Influencers
- Submissions on Directory Websites
- Besides this, there is also affiliate marketing wherein there is a scope for earning commission by promoting someone else’s products or services.
Comments
Post a Comment