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If you have a computer, a laptop or a smartphone, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. Digital marketing is all-encompassing, leveraging all digital channels to promote goods and services businesses want you to buy. And it’s growing rapidly as a field in need of skilled professionals. If you’re interested in the career potential of digital marketing, but you aren’t sure where or how to start, we’ve laid out suggested learning paths below. Following any of these paths will give you a solid foundation in digital marketing basics, and then help you to specialize in one of four areas: search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, or digital marketing. Specializing in any one of these areas will qualify you for one of the increasing numbers of job opportunities, as brands struggl...

Marketing in its simplest form means promoting and selling products or services to your target audience at the right time and place. Today, the fastest way to meet your consumers is through the internet. This is where Digital Marketing comes into play. Digital Marketing is marketing your products or services with the help of digital media or through electronic devices. With this form of marketing, you can connect with your customers through social media, emails and search engines. The number of online transactions is increasing day by day, thereby making offline marketing not as powerful as it used to be. Although we cannot completely ignore traditional marketing methods in advertising campaigns, it is to be noted that Digital Marketing is now the preferred choice for most businesses and brands. WHO IS A DIGITAL MARKETER? A digital marketer is someone who is responsible for driving brand awareness and lead generation by employing various marketing tactics through digital ...

Defining the scope of digital marketing using the '5Ds of Digital' and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, 'digital' is simplistically taken to mean 'our website' or 'our Facebook page'. This thinking limits the scope and opportunity of what's managed and it means that activities that should be managed may be missed. Types of digital marketing We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RACE planning framework maps the online customer journey across ...

Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019, 80 percent of web traffic will be video. So it’s a no-brainer to try to incorporate video into your marketing strategy. Understanding a few best practices, though, is fundamental in order to make your strategy a success. Start at Square One First, define your goals for video marketing, whether it’s to: Drive conversions. Increase backlinks. Spread brand awareness. Understanding your goals is a foundational key in order to figure out exactly what you want to gain out of video marketing. Increasing Conversions There have been studies by Eye View Digital that have found that using video can increase conversions by 80 percent. The logic behind this is actually very simple when you think about it. Users have to exp...

One of the challenges of working with a search engine optimization agency is knowing what it should be responsible for. Depending on the scope of the contract, an agency should provide these 11 core services. 11 Tasks of an SEO Agency Have an SEO point of view. Unless you have purposely scoped your agency’s contract more narrowly, you should expect the agency to have an SEO point of view on any question you ask or any task you’ve been charged with. The personnel may need time to formulate a written response if it’s a complex issue, but they shouldn’t balk at the ask. In addition, you shouldn’t have to wait for a standing meeting to have a quick chat or get short answers. Alert you to SEO news. When an algorithm update occurs, your SEO agency should tell you. When a new search result feature is released that you can take advantage of, your SEO agency should tell you. When voice search becomes viable … you get the idea. When a new search result feature is released that you can ta...

After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or 20 minutes to make sure your SEO points are covered can pay off by leading to more traffic, engagement and value to the business. Here’s a checklist of key items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. While ranking may not be the primary goal of your content campaign, you should at least take care of basic on-page SEO elements. It takes little time and could pay back very well over time. Let’s start with on-page SEO. Page titles Yes, I know, this is a basic one, but you’d be surprised how many people forget about optimizing their page titles. If you’re doing a full page makeover with custom HTML  or cascading style sheets, a page title needs to be manually defined since you’re not us...

What is Search Engine Optimization? Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website’s HTML code and content to make it more search engine friendly and then promoting the site to increase its relevance on the Web. Once search engines are alerted to your website’s presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page. The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site’s keywords as possible. Some search engines, including  Google ®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external ...

Description: PLEASE SCROLL DOWN IF YOU DON’T WANT MY FREE EBOOK AND JUST WANT TO BY MY EBOOK “FROM NEWBIE TO MILLIONAIRE” Get a FREE copy of my eBook “Design Free Websites” with over 500 Free Tools and Resources! Just enter your name and valid email address in the boxes. Then click the “Give Me The Free Book” button to get access to the video. I WILL NOT sell your email information. I will not send you a bunch of crappy affiliate links either. No that’s just not my style! I WILL SEND YOU FREE INFORMATION FOR BUILDING YOUR BUSINESS, so make sure to fill in your email address if you want to receive them. You Have Landed on a “rubbish-free” Zone! No automated stuff that doesn’t work! No Push Button get rich quickly crap! Just click the blue link below to see what people say about my online business building ebook: www.FromNewbieToMillionaireTestimonials.com If you have been trying to make money online, you have certainly come across the so called guru...

Passive income is somewhat of a Holy Grail for income-minded individuals. After all, earning money without actively working for it -- once you clear a few hurdles -- is a sweet deal, and a great way to augment your income on a regular basis. [Jump straight to the passive income ideas.] What Is Passive Income? In a word, passive income (sometimes known as "residual income") is cash that you earn after making an upfront financial or "sweat equity" investment, then you sit back and watch the money roll in. Good examples of passive income include: An author who receives royalties after writing a book. An entrepreneur who buys a car cleaning shop for an upfront cost, and collects money on the washing, waxing, cleaning, and detailing services charged to clients. An investor who lives on the dividends and profits earned by making smart stock market moves. A real estate investor who fixes up a home and rents it out for a profit every month. The profit the owner...

Wouldn't it be nice to earn income without worrying about it? I'm not talking about doing your regular 9-to-5 job, but through passive income. Because, believe it or not, there are several easy ways to earn passive income. Yes, some of the ways may involve some work, time, and money up front, but once that's taken care of, you can sit back and watch your bank balance grow. "You know what they say: 'Don't work for your money. Make your money work for you,'" Jenna Goudreau, Managing Editor of Make It, CNBC's new site focusing on all things money, tells Bustle. "That's exactly the goal with passive income: By being smart about the resources you already have, an initial investment of effort can eventually earn you money while you sleep." But, passive income is different from having a side hustle, which is another great way to earn extra money. While side hustles are usually ongoing work, earning passive income is usually not. Je...

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