How to Become A Digital Marketing Expert – Step by Step process

Do you want to become a Digital Marketing Expert?

Are  you confused about how to start and where to go?

You are not alone. There are many students and professionals having similar challenge and question.

In this article I will answer all your questions to become a digital marketing expert in India and various career opportunities in Digital Marketing field in India.

I will also provide you links to some of good digital marketing courses to learn online and resources to upgrade your digital marketing skills.

What is Digital Marketing?

This is first thing we need to answer before we go to our main topic.

Digital Marketing is all about marketing using digital platforms like Internet, websites, social media channels and mobiles and list is huge ..

Digital marketing is concept of communicating with customers and target audience using various digital channels.

Why become a Digital Marketing expert?

Simple answer to this question is – Digital is the future of marketing and business. Everything is becoming digital. From TV to Payment and from Payment to Printing.

Digital Marketing has become extremely popular in India since past few years. Almost every small to large company is investing in Digital marketing and they are moving their marketing budget from traditional to digital.

Not only that, even consumers are also using digital platforms like search engine and social media to research about products, they are using e-commerce websites like Amazon and Flipkart to buy products online.

According to IMRB International study, India currently spends 12 percent on digital marketing. The Times Internet comprehensive online study of CMO’s and CDO’s states that digital spending shoots up to 50-55 percent for some brands and industries. The spending is as high as 75-80 percent for new age online retail firms.

Additionally, 90 percent of Indian brands spend 15 percent of their annual marketing budget on social media.

There is huge demand of Digital Marketing Professionals in India

Internet population is growing very fast in India. This new age digital consumers wants to know everything about products, services and brand before they make purchase decision.

Companies who are still using traditional marketing have started moving towards digital marketing, but due to limited knowledge of digital marketing and how to use digital platforms, their current staff is unable to go digital.

This is major reason why companies are hiring digital marketing experts to take care of their digital marketing projects.

Now digital marketing has become a next big career in India

Gone are the days when marketing using TV and Print ad was generating business. Now Digital Marketing has changed the game. Digital marketing is becoming next big career opportunity very soon.

What does digital marketing experts do?

Digital marketing experts do many things. From creating digital marketing strategy till analysing traffic and implementing strategies to grow revenue.

Digital marketing experts are mainly responsible for implementing digital marketing strategy. Digital marketing experts work on many digital marketing topics to drive more traffic on website, promote business on Social Media, managing digital ad campaigns, improving conversion etc.

How to become digital marketing expert?

Digital marketing is not theory. Digital marketing is practical. You can’t become a digital marketing expert by reading a blog, reading a book or watching video.

To become a digital marketing expert, you must practice digital marketing and keep learning new digital marketing topics.

You must start with understanding digital marketing concepts, marketing concepts, understand business and various web development technologies.